An Australian study by Eve Health in Brisbane in conjunction with Queensland Fertility Group, has found, of the most downloaded fertility apps, over half didn’t perform well at predicting ovulation.

As I have found in clinic, researchers found “At least 70 per cent of women that are going through some form of fertility treatment rely on these apps to track their cycles,” and women convinced of the accuracy and effectiveness of these apps could be put off from seeking clinical fertility advice, prolonging the time to conceive.

It was also noted the best apps were those that asked users to track their temperature and or use urine tests and you do not need an app for these.

Further, your ovum (egg) is viable for approx 24 hours so timing can be of the essence.

Numerous clients of mine after being unsuccessful have conceived by being aware of just two things:

: Day 1 of your period is the morning you wake with a ‘bleed’. Spotting DOES NOT count.

: The window of opportunity with regards to the ovum being 24 hours.

Further, people need to be aware of where their highly private data entered into the apps — on periods or sexual activity, for example — is going to end up, and whether they will be identified.

Want to know more? You can read an extract of the study HERE and you can book an appointment HERE to clarify what best suits your needs.